Jason Wu

JASON WU

Jason Wu has been named artistic director of Hugo Boss women's wear, including ready-to-wear and accessories. Boss has traditionally been known for its sleek suits for men, but the brand desires to expand its reach. Wu will continue to work on his own label, which he founded in 2007, but plans to develop a "strong, feminine women's wear collection that reciprocates the brand's authority in menswear." He adds that he has "long been a fan of Hugo Boss's vast tradition and lineage in extraordinary tailoring." The brand is equally excited to have the 30-year-old designer on board to help them strengthen the female side of its brand.